Andaz in Schwabinger Tor: trendy, chic and cosmopolitan.
Hotels for a new generation
Andaz will be a surprise even for those who think they’ve seen it all! Run by the Hyatt Group and part of the Jost Hurler Group, it is the first hotel from the Andaz Collection in Germany – and the third in Europe, after London and Amsterdam. Each with their own individual look, the lifestyle hotels combine cutting-edge style and an international atmosphere with regional flair and – most importantly – unpretentious 5-start service orientated towards the tastes of a new clientèle. “The younger generations travel in a different way and have very different expectations. The customer experience therefore needs to be a little different too,” says Peter Fulton, Hyatt Group President for the regions of Europe, the Middle East, Africa and Southwest Asia. “By 2020, more than 50% of travellers will be millennials , i.e. those born between 1980 and 1999, closely followed by Generation Z, who make up a sixth of the world’s population. Both target groups will have enormous purchase power. These generation changes have a particular taste for luxury hotels. The new generation wants freedom. They want character. They want individuality. They want authenticity. And above all: experiences are more important to them than products or possessions.